Hispanic Retail Chamber of Commerce
As President and Co-Founder, I work to connect retailers, distributors, manufacturers and communities through industry collaboration and education.
Retail executive, strategic advisor, speaker and President & Co-Founder of the Hispanic Retail Chamber of Commerce.

My career began with Carrefour in Spain, working across supermarket formats, operations and private-label development. That foundation continues to shape how I look at growth: through the realities of the customer, the store and the supply chain.
After establishing an international retail consulting project in 2006, I moved to the United States in 2008. My experience connects European retail foundations with the entrepreneurial energy of the U.S. Hispanic grocery sector and the markets of Latin America.
I previously served as Chief Executive Officer of Aurora Grocery Group. Today, my work brings an operator’s perspective to strategic advisory, private brands, international sourcing and multicultural market development.
As President and Co-Founder, I work to connect retailers, distributors, manufacturers and communities through industry collaboration and education.
As a co-founder, I support the development of retail operators and executives through practical industry education.
Through Abasto, Diario Retail and industry conversations, I share perspectives on supermarket operations, private brands and the changing consumer.
Ejecutivo retail, asesor estratégico, conferenciante y presidente y cofundador de la Hispanic Retail Chamber of Commerce.

Mi carrera comenzó con Carrefour en España, en formatos de supermercado, operaciones y desarrollo de marcas propias. Esa base sigue definiendo mi forma de entender el crecimiento: desde la realidad del cliente, la tienda y la cadena de suministro.
Tras establecer un proyecto de consultoría internacional de retail en 2006, me trasladé a Estados Unidos en 2008. Mi experiencia conecta las bases del retail europeo con la energía emprendedora del supermercado hispano estadounidense y los mercados de Latinoamérica.
Anteriormente fui CEO de Aurora Grocery Group. Hoy aporto esa perspectiva operativa a la asesoría estratégica, las marcas propias, el abastecimiento internacional y el desarrollo de mercados multiculturales.
Como presidente y cofundador, trabajo para conectar retailers, distribuidores, fabricantes y comunidades mediante colaboración y formación.
Como cofundador, apoyo el desarrollo de operadores y ejecutivos del retail a través de formación práctica.
En Abasto, Diario Retail y conversaciones sectoriales comparto perspectivas sobre operaciones, marcas propias y evolución del consumidor.